Search Engine Optimization (SEO) tools
SEO Tools
Search Engine optimization is one of the most crucial part of an online business, not taking it seriously will rank your website lower in the search engines and hence it will lead to less organic traffic no matter what niche you have selected.
When you run an online business the most important question is that how many people or potential customers your website is going to reach through a search engine. Majority of the number of your sales depend on this.
Think from a customer’s point of view, when you search anything on a search engine (like google), you are most likely to find your interest on the first page of the search results. It would be very rare for you to even check the second page for the same. This is why search engine optimization is necessary.
Search Engine Optimization (SEO) is the process of listing your website higher in search engines to get more organic traffic. And, SEO tools, as the name suggests are the tools or softwares that will help you in doing so.
These are the top 6 SEO tools I will recommend to anyone who owns a website.
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The 6 Best SEO Tools
1. SEMRUSH – The best overall SEO Software Suite (Starting Price - $119.95/Mo)
SEMrush is considered as the best all-in-one SEO software suite available and my personal choice for SEO. It is a value for money product that offers amazing optimization features like access to over 23 billion keywords for 125+ countries, in-depth website audit based on 130+ checks, competitor analysis, rank tracking, competitor PR Monitoring, website monetization, link building, on-page SEO, local SEO, content creation and distribution, traffic analysis, etc. that are not offered by any other SEO tools. Their SEO databases consists of 43 trillion backlinks, 23.5 billion keywords, 808 million domain profiles, 142 geo databases, etc. SEMrush has already been used by over 10 million marketing professionals. SEMrush has also been awarded with 21 international awards as the best SEO software suite in the world.
2. Ahrefs – Most popular SEO tool (Starting price $99/Mo)
Ahrefs is one of most powerful tool for search engine optimization. It is an easy to learn tool and has a good user interface. Using this tool you can audit and optimize your website, analyze your competitors, find the better keywords, explore content of top performing websites, track your rank, etc. It is the fastest spiderbot after google and is most famous for its keyword research efficiency. It is used and preferred by many professional bloggers for their daily needs.
3. Surfer SEO – Best on-page SEO tool (Starting price $0 or $49/Mo)
Surfer SEO helps in boosting the organic traffic, increasing the visibility and improving the rank by comparing your website’s content to the content of the websites that are ranking at the first page of the search engine to tell you where your content is lacking. In terms of data-collecting surfer SEO is one of the finest tools which is why it is good for on-page optimization. It has a built-in keyword research tool and a site audit feature. At an affordable price it is a good all-round option for many users.
4. Jasper AI – Best for creating content (Starting price - $24/Mo)
Jasper AI is an amazing tool that will help you in creating SEO friendly content using artificial intelligence in seconds. Jasper Ai has built in optimizing tools and it is powered by GPT-3.5 through which it can create amazing arts (like ads, thumbnails, illustrations and more) in seconds and can read and write SEO friendly content in over 25 languages making it undoubtedly one of the best SEO tools for writing large contents (such as blogs) in the market in 2024. Jasper is the best tool built for business use cases like marketing, sales and more.
5. Serpstat – An all-in-one SEO platform (Starting price $48/Mo)
Serpstat is a robust multifunctional SEO platform that you can use to manage and optimize your online presence. They provide with 50+ tools for SEO, and marketing experts and big digital agencies to conduct a complete site analysis, analyze competitors which are ranking higher, create more content, check and find more keywords, help in create backlinks, perform a site audit, check out clustering and track daily rank. Their plans come with a 7-day free trial.
6. SpyFu – Best for competitor analysis (Starting price $33/Mo)
SpyFu as the name suggest is used for spying on your competitors. It uses competitive intelligence and then helps in finding the most useful keyword for search engine optimization. It can help in building more backlinks, tracking the current rank of the website and PPC ad rank, comparing domains and SERP analysis. The data is always at least 80-90% accurate which is great for an SEO tool which is so affordable. Overall it is a value for money product.